It was confirmed by Google last August 20, 2010 that they have already acquired the website, Like.com.
Like.com, has been known since 2006, that when it comes to fashion, according to them, they are the first to bring visual search to shopping, the first to build the automated cross-matching system for clothing, and more.
Munjal Shah, CEO and founder of Like.com announced this deal on their homepage on August 20. One of the Google’s spokesperson also said during on one of the interview, that Google are pleased and excited to welcome Like.com into their company wherein they will work closely with their commerce team.
According to Like .com, they employ computer vision and machine learning technology to publicize the so called- “soft goods” or those that are purchased according to the consumer’s personal style or taste and “whether the item matches an outfit to current trends and opinions of the fashion elite.”
To all intents and purposes, Google has obtained a visual search engine for “fashionistas” and trendy on-line shoppers.
On the other hand, Google doesn’t know what it takes when it comes to technology for this deal, one of their spokesperson released some hints in his statements that Like.com will operate its Website separately in the near term, they are excited about the technology that Like.com have been built and the domain expertise they will bring to Google as they continue to work on building great e-commerce experience for their users, advertisers and partners.
Despite the fact that Google was not very much vocal for the purpose of this deal, it might be that Google wants to venture on e-commerce for visual fashion if this could be feasible. If it’s not, try again for another.
Though Google did not reveal how much they spent in buying Like.com but there are speculations that it was close to $100 million.


