In last month when I went to a remote village called Appannapalem with my father on some land settlement purpose ,I was surprised to see the change in that village exactly from three years before I visited. Last time I even couldn’t find any soft drinks or snacks to buy in the only available shop. Several questions raised in my mind by that time like a question paper & I found no answers for them. “How do these villagers live a satisfied life, at least without meeting the minimum requirements?”. But with my recent visit this question has been completely erased from my mind. Now we can find anything we want, of course with more cost, still reasonable. 

                       Approximately 320 million Indians reside in villages. Almost half of India’s rural population  does not have access to good roads & decent infrastructure. So obviously Rural marketers have to incur higher costs to get these products to the market , after by traveling to towns in their own vehicles. By seeing this , one thing is for sure that quality &variety of goods available in rural areas is in directly proportional with the quality of roads and the distance to be traveled to get them. More over these days nice awareness has been created in the rural customers about the branded one’s and the ordinary quality products. For people in interior India for whom a rupee matters the most , are forced to spend the extra rupee on buying quality branded products. No doubt there is immense potential that’s yet to be unlocked in mo0st of rural India .So for that marketers have to do the above task by finding more cost –effective ways to penetrate deeper even as they strive to make their products more affordable. 

          

             Once when I was reading a news magazine I found some words interesting they are” What’s Godrej doing in a small town like this? “ . Actually regarding this context we have to know about a small, fertile and remote agrarian village named Ranjani near to Mumbai .Nearly 2000 people live in this village and it is in this village that Godrej set up its first- ever Aadhar center out of its 31  Aadhar outlets in eight states across the country. Though the spending power in rural India is limited, the sheer number of people living there makes them difficult for marketers to ignore.    

                    Generally people who have some knowledge about rural marketers will definitely know about SHAKTI ENTREPRENEURS in the country who’s talk and sell Hindustan lever ltd’s products (HLL) door to door.Now there are some around 50 thousand women Entrepreneurs under this shakti project in India .Because of these kind of projects people became ’Brand conscious’, which opens the lock of immense potential of marketing in rural areas only for goods of good quality, effective & affordable costs.

Popularity: 4%