Bharat Entrepreneurs

Not even the wildest guess can tell you about the one common thing in these Brands. These Brand logos are all designed by the RAY+KESHAVAN, India’s top-notch Brand Identity and Design consultancy. A few more popular clients are Proctar&Gamble,HUL,Haywards,ITC,Reliance,etc..,They do everything that is concerned with Branding–establish a Brand,Make-over of an existing one,design a new look and strategy that would help the the brand permeate in to the targetted people. After getting the current image of their new client they then put up their creative thoughts that would establish a Strong Brand. Himalaya and MTR are among those Brands that went through remarkable profits after a make over from RAY+KESHAVAN Its not an overstatement to say that you will find atleast one Logo or Brand that is designed by RAY+KESHAVAN for every 100 m in any metro.

SUJATHA KESHAVAN & HOW IT ALL STARTED When SUJATHA KESHAVAN joined in NID National Institute of Design, Ahmedabad, in the 1970s, it was quite an audacious step. No one belived ‘Designing’ could be a profession as such at that time. She travelled from Banglore to Ahmedabad at the age of 16 changing three trains only to pursue her studies. After that she did her post graduation from Yale University School of Art. After working for a couple of years in US she returned to India but was job less. At that time there was no firm to hire designers. So she had to become an Entrepreneur and co-founded RAY+KESHAVAN in 1989 in Delhi with his boss RAY.Ray retired after a few years to come and R+K was shifted to Banglore in 1995.Now MEETA MALHOTRA is the Director and the other owner of R+K. With the increase in the awareness about Brand design and consultancy R+K has emerged as leading consultancy in that field. Now its become a part of THE BRAND UNION ,which is a wing of WPP Group Plc, the world’s second largest marketing communications groupand is soaring new heights.

The R+K Mantra: LIVE the Brand is their Mantra where LIVE is Learn-Introspect-Visualise and Execute. This is the principle that helps in conceiving the present image and delivering the right one.— Well let me finish this article with the acheivements of Ms.SUJATHA KESHAVAN.

1. She won Eastern Press award and the Schikle Collingwood prize for her creative Design work.

2. She has been The Graphic Designer of the Year twice, in 1992 and 1994. 3. First Indian woman to receive PG degree in Graphic design.

4. She is also the first woman to bring Apple Macintosh in India.

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