As you read the post title, its a pun of the Sergio Leone’s film “A fistful of dollars”. Ah! rightly titled. Many brands today struggle to make their mark in the consumers mind. There are many ways to make them but only the ones that stand out win. We all very well know how ‘the Airtel tune’ captured out minds. I don’t think most of us even noticed the fact that this tune was used as a ringtone even by mobile phone users who were using a competitive brand. That must have been a clear-cut humiliation to Reliance, Tata, Hutch (at that time), etc

Many of us try to make a mark in the consumer’s mind very few capture them. Here are a few examples of how companies have used creative and excellent ideas to make their product or service stand-out.

The Nokia  7650 ad - “How to propose a girl?”

http://youtube.com/watch?v=ZqIVYqRuI1M

Free coffee

Yeah! right! free coffee. Sometime ago I read on a blog that a company was offering free samples of their new flavour of coffee by mail to bloggers. Thats creative promo.

The Coke Godfather ad

www.youtube.com/watch?v=IXDSWhobbfc

This ad made a pun of the Godfather movie. A girl speaking in the Marlon Brando’s trademarked Don Corleone style. And the ad creators have even roped in the person who plays the negative role in the original film to play a bartender in the ad.
The new Cadbury ad

http://www.youtube.com/watch?v=iKdQC-hbY7k

Wow! I loved this one.

Anyone adding to this?

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