A Genesee County, Michigan auto dealer led group made a purchase offer for the Pontiac brand. This bid, originally thought to have gone nowhere, is suddenly back on the table after General Motors stating the brand was not for sale. Now GM stance that “nothing is off the table” and will listen to reasonable offers since going into bankruptcy.

Jim Waldron, owner of Waldron Pontiac, Buick and GMC in Davison, is leading the is behind the push to save Pontiac. He made the announcement in a taping of ABC12‘s Newsmaker Program on May 1. He indicated that another auto dealer and five other investors are involved and have been in talks for months after the high probability that General Motors would end the Pontiac brand. Waldron expect to meet with GM next week for talks.

Waldron indicated that the group was interest in purchasing the brand name and product licensing only. The new Pontiac under Waldron would purchase vacant factories in Michigan to build cars. His goal for Pontiac is to help out Michigan’s people and its economy and keep the brand viable.

Several GM divisions spokesperson have previously indicated that the Pontiac brand is not for sale. GM Vice President of North American Communications Tom Pyden indicated that the viability plan send to the USA National Government has the Pontiac brand shut down at the end of 2010 with no plans for sale. Waldron said he submitted the plan and the plan is being reviewed by GM legal department, so the GM communication personnel may not know about the proposed purchased. With only about 40 standalone Pontiac dealerships nationwide and franchise agreements restricting dealers from showing other brands in the same showroom, Jim Hopson, a spokesman for the Pontiac brand, indicates that an independent Pontiac might have problems with the dealer network.

Joe Serra of the Serra Automotive Group indicated that his corporation is not involved in Waldron’s Pontiac offer. Serra Automotive Group is multi-state multi-brand auto dealer group headquartered in Grand Blanc Township, Genesee County, Michigan.

GM revealed that the Saturn brand along with Saab and Hummer were up for sale when unveiling their restructuring plans to Congress for governmental loans. While the Pontiac brand was originally to be a niche brand, GM had changed plans recently to eliminate the brand. Pontiac is currently GM’s third best selling brand.