Google has made all the efforts and is preparing to sell Android tablets directly to consumers through online stores. So far Google has so many hardware partners like Samsung, Motorola, Asus and Intex etc. All these hardware partners are using Google’s operating system Android and they are selling them in their respective stores.

                             In the same niche market two dominant technology giants namely Apple & Amazon are well established with deep roots. In order to offer tough competition to the above mentioned rivalries, Google is pairing up with Asian based Hardware manufacturers to launch 7-inch tablet computer at affordable price. Market analysts are anticipating that Apple’s iPad & Amazon’s Kindle Fire will face tough challenge from Google’s new product. After witnessing a mixed success with the sales of Nexus One, a HTC manufactured Android phone through its first online hardware store, Google has to be more careful with this new move.