Dabbawalas: The Unconventional Industry
Post by: vivek mogili on March 9th, 2008 | File Under Indian Entrepreneurs
Ever imagined a Six Sigma Industry where 85% of the employees are illiterate and the remaining 15% educated upto 8th grade! We are talking about the dabbawalas. To put in simpler terms, all they do is collect home-made food and deliver it to the office workers.
A Brief History:
It was founded in the year 1890 by Mahadeo Havaji Bacche (Mahadeo). It was christened “The Nutan Mumbai Tiffin Box Suppliers Trust” Initially 100 dabbawalas were recruited from the villages surrounding mumbai with most of them coming from agricultural background. Later a charitable trust was registered in 1956 under the name of Nutan Mumbai Tiffin Box Suppliers Trust. The commercial arm of this trust was registered in 1968 as Mumbai Tiffin Box Carriers Association. The present President of the association is Raghunath Medge. Nowadays, the service often includes cooking of foods in addition to the delivery.
How does the Dabba Work?
The entire system depends on TEAMWORK and meticulous timing(in fact so meticulous that, during his visit to India, Prince Charles had to fit in with their schedule so as to not disrupt their schedule). In the course of the dabba’s daily journey, a single dabba would change hands 3 to 4 times. Prior to this, they are sorted out for area-wise distribution from the railway station where it was initially delivered. It is interesting to note that each dabba follows a color coded pattern.
Accolades and Achievements:
- According to a recent survey, there is only one mistake in every 16,000,000 deliveries The Six Sigma performance is rated at 99.999999 rating!!!
- It found a place in Guinness Book of World Records.
- It was featured in Ripley’s Believe It or Not!
- The Dabbawalas were personally invited for the royal wedding of Prince Charles and Princess Camilla.
So successful was their Business Model that top B-Schools and organizations wanted to study their strategies:
- Harvard Business School
- Indian School of Business, Hyderabad
- Microsoft,Gurgoan
- NSE-Mumbai
- RBI
- Accenture, Mumbai
- SAP, India
- and almost all IIMs and IITs
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