Bharat Entrepreneurs

The fundamental axiom for success in any business endeavor is the mantra, ” Find a need and Fill it!”. This was exactly what Brian Scudamore did. In countries like Canada and the United States where labor is hard to find, it becomes cumbersome to remove all the junk that gets accumulated in the house over a span of years. And this is where Brian Scudamore stepped in. He wanted to make money removing JUNK!

In 1989, while Brian was a student in the University of British Columbia in Canada, he started with just one truck  the junk hauling business named the Rubbish Boys. He started this as a means to pay his way through the college. Half way through the college, he decided to call it quits and focus soley on his junk hauling business. His father who was a liver transplant surgeon wasn’t particularly impressed with Brian’s career choice. But Brian trusted his guts and that proved to be correct.

After continuing this way for the next few years, Brian wanted to grow his business through out cities in Canada and also throughout the United States. The solution to him seemed to start a franchise and so he started franchising his business. In 1998 the company’s operating name was changed to 1800-GOT-JUNK? This easy to remember brandable name soon generated profits for his company.

In fact,  1800-GOT-JUNK? is one of the fastest growing franchises and it was also named the best employer in Canada. Brian was featured in Oprah Winfrey Show and is currently a well respected entrepreneur in the media as well as the business community. He frequently tours and lectures to students of business school giving advice on how to run a successful business.

Scudamore was named entrepreneur of year by IFA International Franchise Association 2008. At present there are well over 200 franchises throughout the US and Canada.

Popularity: 8%

Not even the wildest guess can tell you about the one common thing in these Brands. These Brand logos are all designed by the RAY+KESHAVAN, India’s top-notch Brand Identity and Design consultancy. A few more popular clients are Proctar&Gamble,HUL,Haywards,ITC,Reliance,etc..,They do everything that is concerned with Branding–establish a Brand,Make-over of an existing one,design a new look and strategy that would help the the brand permeate in to the targetted people. After getting the current image of their new client they then put up their creative thoughts that would establish a Strong Brand. Himalaya and MTR are among those Brands that went through remarkable profits after a make over from RAY+KESHAVAN Its not an overstatement to say that you will find atleast one Logo or Brand that is designed by RAY+KESHAVAN for every 100 m in any metro.

SUJATHA KESHAVAN & HOW IT ALL STARTED When SUJATHA KESHAVAN joined in NID National Institute of Design, Ahmedabad, in the 1970s, it was quite an audacious step. No one belived ‘Designing’ could be a profession as such at that time. She travelled from Banglore to Ahmedabad at the age of 16 changing three trains only to pursue her studies. After that she did her post graduation from Yale University School of Art. After working for a couple of years in US she returned to India but was job less. At that time there was no firm to hire designers. So she had to become an Entrepreneur and co-founded RAY+KESHAVAN in 1989 in Delhi with his boss RAY.Ray retired after a few years to come and R+K was shifted to Banglore in 1995.Now MEETA MALHOTRA is the Director and the other owner of R+K. With the increase in the awareness about Brand design and consultancy R+K has emerged as leading consultancy in that field. Now its become a part of THE BRAND UNION ,which is a wing of WPP Group Plc, the world’s second largest marketing communications groupand is soaring new heights.

The R+K Mantra: LIVE the Brand is their Mantra where LIVE is Learn-Introspect-Visualise and Execute. This is the principle that helps in conceiving the present image and delivering the right one.— Well let me finish this article with the acheivements of Ms.SUJATHA KESHAVAN.

1. She won Eastern Press award and the Schikle Collingwood prize for her creative Design work.

2. She has been The Graphic Designer of the Year twice, in 1992 and 1994. 3. First Indian woman to receive PG degree in Graphic design.

4. She is also the first woman to bring Apple Macintosh in India.

Popularity: 27%